Actimel Core & Triple Action
Agency: Zorba Paris
TASTE OF SCIENCE
BEAUTY OF EFFICACY
This story begins with the will of consumers to understand the Science behind the product while keeping it tasty.
Core Range Demo
Triple Action Demo
SCIENCE x TASTY EFFICACY
The challenge
Actimel needed to boost its scientific credibility to win back lapsed users and attract new ones. The challenge: create a strong, science-based yet friendly visual identity that explains how the product works, making the brand both expert and accessible.
The answer
We built a unique visual territory: Tasty Efficacy by Actimel, a premium 3D art direction that blends science and sensory appeal. Through clear, aesthetic storytelling, we highlighted Actimel’s efficacy on immune and gut health while reinforcing brand ownership.
The job
We produced 12-second 3D assets for both Core and Triple Action ranges, including multilingual and gender-adapted versions, for TV and digital use across Europe, using C4D, Redshift, and After Effects.
Client : L'Oréal R&I
Vivatech