Beiersdorf Microbiome

While the market jumped on the microbiome trend, Beiersdorf needed to tell a deeper story, one that reflects its true scientific edge and sets it apart with a clear, ownable positioning.

We defined a bold, ownable storytelling, positioning Beiersdorf as the “Microbiome Designer”, through a distinctive narrative and a strong, cohesive 360° brand expression.

We brought this positioning to life through a premium scientific film, blending innovation, control, and transformation into a striking visual experience.

Building the strong storytelling in partnership with the R&D teams.

Strategic and creative development: benchmark, workshop, narrative angles, concept, artistic direction and copywriting.
From a live-action shoot to full 3D microbiome design platform, VFX and real-time tracking. We created a cutting-edge 50” hero film, complemented by key visuals, custom logos to reinforce the identity, and a behind-the-scenes film showcasing the production craft behind the concept.