Longévité
Agency: Zorba Paris
LONGEVITY BECOMES
A LIVING EXPERIENCE
This story begins beneath the surface, where time doesn’t mark, but leaves a presence. From ageing to longevity: science opens a new path.
The campaign
Introducing the new L’Oréal Longevity Integrative Science through an interactive experience at VivaTech 2025.
An installation that translates complex science into an intuitive and engaging journey on a touchscreen and an iPad.
SCIENCE x ART
The challenge
How to “simplexify” and explain the L’Oréal Longevity Integrative science, a breakthrough innovation for the group at the intersection of beauty science, cutting-edge technology and longevity combining in-depth research of the Group with the latest AI tools.
The answer
Transform a highly scientific model into a meaningful and user-friendly experience that explains L’Oréal Longevity Integrative Science.
Design a journey that clearly presents L’Oréal’s longevity approach while addressing the new paradigms of beauty: from correction to prevention - from surface-level care to cellular action - from age as a number to biological reality.
The job
Zorba combined scientific expertise, in-depth creative development and advanced technology to craft a fully interactive experience on a touchscreen and an iPad.
This experience allows viewers to discover and explore L’Oréal’s innovation, guiding them through L’Oréal’s Longevity Science, the Longevity Wheel and the Longevity A.I. Cloud in an accessible, engaging, and entertaining way.
Client : Dulcolax
Bisacodyl Tablets