THAYERS SOCIAL LAB
Agency: Zorba Toronto
SCIENCE MADE FOR SOCIAL
TRUTH MADE FOR PEOPLE
This story begins with the need to translate scientific credibility into social storytelling.
SCIENCE x SOCIAL
The challenge
In a social landscape saturated with skincare claims, Thayers needed to reassert the credibility of its science and prove that natural formulas can deliver real, visible results, without falling into marketing shortcuts.
The answer
Radically Real Science: A bold point of view, turning raw scientific truth into a distinctive social territory. A science that shows everything: ingredients, mechanisms, proofs, and results, made engaging, accessible and culturally relevant.
The job
We built and deployed a science-first social strategy, translating complex science into native, high-engagement content. From expert voices to product launch storytelling, we created a full social ecosystem designed to educate, perform and drive trust.
Client : Pepsodent
Bacteria Alert