When a brand came up with 3 new products, they need 3 new films. Roger & Gullet introduced 3 new scents and asked us to come up with a refreshing and personalised yet coherent creative idea that will intrigue User Generated Content.
SOUNDS COMPLEX? NOT REALLY
A DAY IN PARIS is three animated films featuring a Parisian « refreshing » her days thanks to Roger & Gallet. 3 products, 3 films, 3 days in Paris. Each one is customisable on Facebook so that Internet users share « their » days with their community. Simple as that.