Beauty & Luxury

Orchidée
Impériale

Client
Guerlain
Industry
Luxury, Cosmetics
Services
Strategy, Copywriting, Artistic Direction, Production, Post-production
PROJECT BRIEF

Guerlain wanted us to educate their traveling Asian audience on the secret behind their star ingredient: the Orchid flower.

WE DID EXACTLY THAT

THE STORY OF A QUEST is 5 episodes web-series that sent Michelle Yeoh on a trip around the world in search of the secrets of the Orchid. Written as a diary, this series reveals the authenticity and the DNA of Guerlain’s star product. Watch and learn, ladies.

The concept