Beauty & Luxury

Juicy
Shakers

Client
Lancôme
Industry
Cosmetics, Make-up
Services
Copywriting, Artistic Direction, Production, Post-production
Project Brief

Lancôme re-launched its iconic Juicy Tubes in a form of a shaker. Their targets? The Millenials, of course. The challenge? To differentiate their products in this oversaturated make up market.

CHALLENGE ACCEPTED

BAN THE BORING! A colorful 2 parts digital content made available in films and GIFs. Part 1 focuses on the ‘shake’ gestures while part 2 focuses on the ‘how to’. Just like juices, they were all served fresh.

The concept