Lancôme re-launched its iconic Juicy Tubes in a form of a shaker. Their targets? The Millenials, of course. The challenge? To differentiate their products in this oversaturated make up market.
BAN THE BORING! A colorful 2 parts digital content made available in films and GIFs. Part 1 focuses on the ‘shake’ gestures while part 2 focuses on the ‘how to’. Just like juices, they were all served fresh.