Beauty & Luxury

Absolue
Cushion

Client
Lancôme
Industry
Comestic, Skin Care
Services
Art Direction, Film
Project Brief

Lancôme launched its most prestigious franchise of their make up line. The challenge is how to make their target audience, the millennial women, to want this product while still creating a beautiful, luxurious film.

Creative Answer

ABSOLUE BEAUTY A subtle, powerful and perfectly balanced film that provides sensorial experience and a moment of contemplation for the viewers. Shot in delicate light, the film advocates the benefit and feeling you’ll get from the cushion.

The concept