Beauty & Luxury

Teint Idole Ultra

Client
Lancôme
Industry
Cosmetics, Make-up
Services
opywriting, Artistic Direction, Production, Postproduction
PROJECT BRIEF

In a world where no makeup-makeup look is highly popular, how do we introduce a high coverage foundation to The Millennial?

THAT’S EASY

MAKE-UP IS MY POWER! A campaign built upon an anthem, not so tutorial videos and up-close and personal films with Taylor Hill. All to give back the power to women to express their personalities through different looks. You go, girls!

The concept