Beauty & Luxury

Leclerc Optique

Client
E.Leclerc
Industry
Consumer Goods
Services
Copywriting, Artistic Direction, Production, Post-production, VFX
PROJECT BRIEF

When a supermarket giant decided to launch their own optical brand, they came to us. Their goal? To let people know that they produce quality, style, choices and affordability to you and your family.

HOW DO WE DO THAT ?

DANCING GLASSES A choreographed commercial that highlights the strength but light weight Le Clerc glasses by combining a dancing family with ballet dancing technical glasses. After all, what’s a family without a little twist?

The concept