Life Science

Multiple Sclerosis

Client
Merck
Industry
Pharmaceuticals
Services
Strategy, Copywriting, Artistic Direction, Production, Post-production
PROJECT BRIEF

Merck has found a way to improve the lives of people living with multiple sclerosis (MS) and they asked us to tailor a business-to-consumer digital campaign to communicate this fact.

WE GLADLY DID THAT

OnStEPs is a 360° campaign consisting of an accompanying program made to improve the well-being of patients through the regular practice of sport, a dedicated website and an application offer for day-to-day life coaching and a film, which were all launched on World Multiple Sclerosis Day. Here’s to a better and healthier life !

The concept