Unilever decided to globalise one of their brands, Simple and their target is, of course, The Millennials. The challenge is how do we make a Unilever ad that does not look like a Unilever ad but still lives within the Unilever code ?
NO, SERIOUSLY. HOW ?
THE SIMPLETIONNARY A film that worked as a living and offbeat dictionary. Made to illustrate the brand’s definition of simplicity in an engaging, memorable, and deeply affable format with the target. Yeay !