Beauty & Luxury

Simple Brand

Launch

Client
Simple
Industry
Cosmetic, Skin Care
Services
Strategy, Copywriting, Artistic Direction, Production, Post-production
PROJECT BRIEF

Unilever decided to globalise one of their brands, Simple and their target is, of course, The Millennials. The challenge is how do we make a Unilever ad that does not look like a Unilever ad but still lives within the Unilever code ?

NO, SERIOUSLY. HOW ?

THE SIMPLETIONNARY A film that worked as a living and offbeat dictionary. Made to illustrate the brand’s definition of simplicity in an engaging, memorable, and deeply affable format with the target. Yeay !

The film